Submitted by Eric Hill08.20.2008
Thunderdome
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This prediction is closed and has been judged.
Judgment on September 9, 2008: The special Apple event, "Let's Rock" was today. The rumors of iTunes offering a subscription based model did not materialize, which the community correctly predicted. Judged at 0%. -- The Industry Standard
Original Prediction: There have been rumors for some time swirling around Apple offering an unlimited music subscription via iTunes.
Today, an anonymous tipster passed an interesting note over to TUAW.com today regarding the iTunes Unlimited rumors, which fills in much of the supposed data points.
"His take on iTunes Unlimited goes as such: For just $129.99 (or $179.99 bundled with MobileMe, or $99 for current MobileMe subscriptions), you would buy unlimited music access for one year."
And another tipster (probably the same one) shared the entire list of announcements for the special Apple event in late September with MacDailyNews.
This is a prediction that Apple will announce a new subscription-based model for iTunes at the special Apple event in late September. This prediction will be judged once the event occurs, and the news is reported in the mainstream media. Bets close on September 26, 2008, unless Apple's announcements come earlier.
Price History
Prediction Statistics
| Betting Closes: | Sep 26 2008 | Current Consensus: | 6.91% | Total Bets: | 39 |
| Today's Change: | -4.50% | ||||
| Life Time High: | 59.87% | ||||
| Life Time Low: | 6.91% |
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Comments
The anonymously submitted "list of announcements" sounds more like a wish list than a legitimate leak. While an unlimited music subscription service would certainly warrant a special event, it seems unlikely that the decidedly un-sexy iPhone updates would be lumped together into the same announcement. This tipster fails my credulity test.
@Jesse, interesting point of view. While the "wish list" does seem a bit unworthy of a news event, in my mind the iTunes Unlimited piece alone fills a lot of the gaps. Apple insinuated recently that the Apple event in September would be a big move for them strategically, but ultimately would make them lose money in the short-term. No other rumor (Macbook tablets, Apple TV upgrades, etc.) seem to even come close to that unless you believe that they are going to slash the price of the iPod touch dramatically just to increase market share.
The subscription model definitely sounds interesting, but personally when I buy music i like to keep it for as long as the storage medium will last. (And, frankly, the MP3 store over at Amazon is generally about $1-2 cheaper per album than iTunes, yet integrates with iTunes really nicely.)
If I want "high quality" I go for a CD.
NO WAY!
http://fakesteveballmer.blogspot.com
http://news.cnet.com/8301-1023_3-10031812-93.html
http://news.yahoo.com/s/cnet/20080903/tc_cnet/8301102331003181293
http://www.aspnews.com/news/article.php/3766936
http://www.appleinsider.com/articles/08/09/03/no_subscription_itunes_at_...
Apple event going on now - no word on this at all.
Apple Let's Rock is done. No mention of this. This is looking good for judgement.
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