New Kindle to target educational markets

Shiv Bhandari — Fri, 18 Jul 2008 02:22:09 -0700

Two new Kindle models are to be released soon. TechCrunch reports,

"The large screen Kindle is perfect to target the college/university textbook market, a $5.5 billion market annually in the U.S. alone.

Most publishers now offer electronic versions of their textbooks - McGraw-Hill Education, for example, publishes 95% of their books electronically as well as in print. But there is no compelling device to read them on.

The current kindle is too small, and laptops run out of power too quickly. A new large screen kindle would solve those problems. The battery life is much longer than most electronic devices, and carrying a large Kindle is still a lot better than carrying ten heavy textbooks.

Our guess is that Amazon will make a major push into the educational markets next year - it’s the only obvious reason to create a large screen Kindle."

http://www.techcrunch.com/2008/07/17/amazon-to-target-55-billion-textboo...

Prediction: When the large-screen Kindle is released, Amazon will have special offers for educational institutions, AND/OR the promotional material will prominently feature the Kindle being used in an educational setting. TIS editors will judge whether either of the conditions are met.

New Kindle to target educational markets

Shiv Bhandari — Fri, 18 Jul 2008 02:22:09 -0700

Two new Kindle models are to be released soon. TechCrunch reports,

"The large screen Kindle is perfect to target the college/university textbook market, a $5.5 billion market annually in the U.S. alone.

Most publishers now offer electronic versions of their textbooks - McGraw-Hill Education, for example, publishes 95% of their books electronically as well as in print. But there is no compelling device to read them on.

The current kindle is too small, and laptops run out of power too quickly. A new large screen kindle would solve those problems. The battery life is much longer than most electronic devices, and carrying a large Kindle is still a lot better than carrying ten heavy textbooks.

Our guess is that Amazon will make a major push into the educational markets next year - it’s the only obvious reason to create a large screen Kindle."

http://www.techcrunch.com/2008/07/17/amazon-to-target-55-billion-textboo...

New Kindle to target educational markets

Shiv Bhandari — Fri, 18 Jul 2008 02:22:09 -0700

Two new Kindle models are to be released soon. TechCrunch reports,

"The large screen Kindle is perfect to target the college/university textbook market, a $5.5 billion market annually in the U.S. alone.

Most publishers now offer electronic versions of their textbooks - McGraw-Hill Education, for example, publishes 95% of their books electronically as well as in print. But there is no compelling device to read them on.

The current kindle is too small, and laptops run out of power too quickly. A new large screen kindle would solve those problems. The battery life is much longer than most electronic devices, and carrying a large Kindle is still a lot better than carrying ten heavy textbooks.

Our guess is that Amazon will make a major push into the educational markets next year - it’s the only obvious reason to create a large screen Kindle."

http://www.techcrunch.com/2008/07/17/amazon-to-target-55-billion-textboo...

New Kindle to target educational markets

Shiv Bhandari — Fri, 18 Jul 2008 02:22:09 -0700

Two new Kindle models are to be released soon. TechCrunch reports,

"The large screen Kindle is perfect to target the college/university textbook market, a $5.5 billion market annually in the U.S. alone.

Most publishers now offer electronic versions of their textbooks - McGraw-Hill Education, for example, publishes 95% of their books electronically as well as in print. But there is no compelling device to read them on.

The current kindle is too small, and laptops run out of power too quickly. A new large screen kindle would solve those problems. The battery life is much longer than most electronic devices, and carrying a large Kindle is still a lot better than carrying ten heavy textbooks.

Our guess is that Amazon will make a major push into the educational markets next year - it’s the only obvious reason to create a large screen Kindle."

http://www.techcrunch.com/2008/07/17/amazon-to-target-55-billion-textboo...

New Kindle to target educational markets

Shiv Bhandari — Fri, 18 Jul 2008 02:22:09 -0700

Two new Kindle models are to be released soon. TechCrunch reports,

"The large screen Kindle is perfect to target the college/university textbook market, a $5.5 billion market annually in the U.S. alone.

Most publishers now offer electronic versions of their textbooks - McGraw-Hill Education, for example, publishes 95% of their books electronically as well as in print. But there is no compelling device to read them on.

The current kindle is too small, and laptops run out of power too quickly. A new large screen kindle would solve those problems. The battery life is much longer than most electronic devices, and carrying a large Kindle is still a lot better than carrying ten heavy textbooks.

Our guess is that Amazon will make a major push into the educational markets next year - it’s the only obvious reason to create a large screen Kindle."

http://www.techcrunch.com/2008/07/17/amazon-to-target-55-billion-textboo...

New Kindle to target educational markets

Shiv Bhandari — Fri, 18 Jul 2008 02:22:09 -0700

Two new Kindle models are to be released soon. TechCrunch reports,

"The large screen Kindle is perfect to target the college/university textbook market, a $5.5 billion market annually in the U.S. alone.

Most publishers now offer electronic versions of their textbooks - McGraw-Hill Education, for example, publishes 95% of their books electronically as well as in print. But there is no compelling device to read them on.

The current kindle is too small, and laptops run out of power too quickly. A new large screen kindle would solve those problems. The battery life is much longer than most electronic devices, and carrying a large Kindle is still a lot better than carrying ten heavy textbooks.

Our guess is that Amazon will make a major push into the educational markets next year - it’s the only obvious reason to create a large screen Kindle."

http://www.techcrunch.com/2008/07/17/amazon-to-target-55-billion-textboo...

New Kindle to target educational markets

Shiv Bhandari — Fri, 18 Jul 2008 02:22:09 -0700

Two new Kindle models are to be released soon. TechCrunch reports,

"The large screen Kindle is perfect to target the college/university textbook market, a $5.5 billion market annually in the U.S. alone.

Most publishers now offer electronic versions of their textbooks - McGraw-Hill Education, for example, publishes 95% of their books electronically as well as in print. But there is no compelling device to read them on.

The current kindle is too small, and laptops run out of power too quickly. A new large screen kindle would solve those problems. The battery life is much longer than most electronic devices, and carrying a large Kindle is still a lot better than carrying ten heavy textbooks.

Our guess is that Amazon will make a major push into the educational markets next year - it’s the only obvious reason to create a large screen Kindle."

http://www.techcrunch.com/2008/07/17/amazon-to-target-55-billion-textboo...

New Kindle to target educational markets

Shiv Bhandari — Fri, 18 Jul 2008 02:22:09 -0700

Two new Kindle models are to be released soon. TechCrunch reports,

"The large screen Kindle is perfect to target the college/university textbook market, a $5.5 billion market annually in the U.S. alone.

Most publishers now offer electronic versions of their textbooks - McGraw-Hill Education, for example, publishes 95% of their books electronically as well as in print. But there is no compelling device to read them on.

The current kindle is too small, and laptops run out of power too quickly. A new large screen kindle would solve those problems. The battery life is much longer than most electronic devices, and carrying a large Kindle is still a lot better than carrying ten heavy textbooks.

Our guess is that Amazon will make a major push into the educational markets next year - it’s the only obvious reason to create a large screen Kindle."

http://www.techcrunch.com/2008/07/17/amazon-to-target-55-billion-textboo...

New Kindle to target educational markets

Shiv Bhandari — Fri, 18 Jul 2008 02:22:09 -0700

Two new Kindle models are to be released soon. TechCrunch reports,

"The large screen Kindle is perfect to target the college/university textbook market, a $5.5 billion market annually in the U.S. alone.

Most publishers now offer electronic versions of their textbooks - McGraw-Hill Education, for example, publishes 95% of their books electronically as well as in print. But there is no compelling device to read them on.

The current kindle is too small, and laptops run out of power too quickly. A new large screen kindle would solve those problems. The battery life is much longer than most electronic devices, and carrying a large Kindle is still a lot better than carrying ten heavy textbooks.

Our guess is that Amazon will make a major push into the educational markets next year - it’s the only obvious reason to create a large screen Kindle."

http://www.techcrunch.com/2008/07/17/amazon-to-target-55-billion-textboo...