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 <title>Facebook announces iPhone application platform at F8</title>
 <link>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8</link>
 <description>&lt;!--paging_filter--&gt;&lt;p style=&quot;background-color: #dddddd; font-weight: bold&quot;&gt;&lt;i&gt;&lt;b&gt;We&#039;re judging this one favorably, which means that the community was, as only very rarely happens, wrong. Facebook announced that Facebook apps on the iPhone will be possible &lt;a href=&quot;/%E2%80%9Dhttp://www.techcrunch.com/2008/07/23/facebook-connect-coming-to-iphone-this-fall/%E2%80%9D&quot;&gt;by the Fall.&lt;/a&gt; Per the prediction: “Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.” Admittedly the details are vague, but an SDK that includes a Cocoa framework that works with Facebook Connect should do the trick, technically speaking. It will indeed &lt;/b&gt;be possible to purchase an application in the iPhone App Store that runs on Facebook data.&lt;/i&gt; &lt;i&gt;&lt;b&gt;  --The Industry Standard&lt;/b&gt;&lt;/i&gt; &lt;/p&gt;
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&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u3859/f8.jpg&quot; width=&quot;250&quot; align=&quot;left&quot; height=&quot;174&quot; hspace=&quot;10&quot; /&gt;Nick O&#039;Neil over at AllFacebook &lt;a href=&quot;http://www.allfacebook.com/2008/07/signs-point-to-payment-platform-launch/&quot; title=&quot;speculates&quot; target=&quot;_blank&quot; id=&quot;c-i6&quot;&gt;speculates&lt;/a&gt; that now that the Facebook e-commerce system is all but in the can, on deck might be an iPhone application platform for Facebook apps. In the ever-more heated race to capture the hearts and minds of developers everywhere, Facebook watchers will be keen to see how Zuckerberg and Co. respond to the newly vogue (and quite profitably, by some early estimates) iPhone 2.0 platform.&lt;br id=&quot;uekc&quot; /&gt; &lt;br id=&quot;uekc0&quot; /&gt; Caroine McCarthy over at CNET &lt;a href=&quot;http://news.cnet.com/8301-13577_3-9987302-36.html&quot; title=&quot;hit the nail on the head&quot; target=&quot;_blank&quot; id=&quot;uric&quot;&gt;hits the nail on the head&lt;/a&gt; regarding what&#039;s at stake here:&lt;br id=&quot;mtl7&quot; /&gt; &lt;br id=&quot;mtl70&quot; /&gt; &amp;quot;With more than 550 third-party applications available at launch, Apple&#039;s new mini marketplace means that for the first time since the social-application craze started more than a year ago, the hottest new trend has nothing to do with Web-based networks.&amp;quot;&lt;br id=&quot;lca3&quot; /&gt;  &lt;br id=&quot;lca30&quot; /&gt; That is, Facebook&#039;s own platform has been wildly successful to-date, but the company would do well to do everything its its power to prevent developers from jumping ship. In fact it is arguable that Facebook&#039;s army of platform developers are as much responsible for the company&#039;s success as anyone on the official payroll. Recent high-profile spats with Slide&#039;s TopFriends application likely &lt;a href=&quot;http://www.techcrunch.com/2008/06/26/did-facebook-shut-down-slides-top-friends-how-very-myspace-of-them/&quot; title=&quot;haven&#039;t helped&quot; target=&quot;_blank&quot; id=&quot;p9u_&quot;&gt;haven&#039;t helped&lt;/a&gt; matters, either. Not to mention the more clear path to advertising revenue (a challenge that Facebook is still very much working on) and profitability generally (small time developers for Facebook are having a hard time making money these days) that the iPhone currently enjoys.&lt;br id=&quot;yh_d&quot; /&gt; &lt;br id=&quot;yh_d0&quot; /&gt; The solution to these problems would obviously be to find a way to port Facebook applications over to the iPhone platform, meaning that, for example, Facebook would release new code that would allow developers writing for Facebook&#039;s platform to also sell those apps as stand-alone offerings in the iPhone App Store. These hybrid apps would run on Facebook&#039;s data and/or even possibly interact or sync with Facebook&#039;s own iPhone app, and it&#039;s anyone&#039;s guess how profits would be divided up, but as outlined here this scheme would have the benefit of giving developers a foothold in both realms -- and keeping them happy in the process.&lt;br id=&quot;k7an&quot; /&gt; &lt;br id=&quot;k7an0&quot; /&gt; This is a prediction that at F8 (July 23rd) Facebook will announce changes to the Facebook platform that will enable current (and future) Facebook applications to be offered in the iPhone App Store -- apps that will run on Facebook data. Now, this is a hard prediction to bet on, as well as an equally hard prediction to judge. So, to be clear, in making a decision we will be looking at only one factor. Whatever Facebook announces, the following one condition must be met in order to trigger favorable judgement of the prediction: it must be possible to purchase an application in the iPhone App Store that runs on Facebook data. &lt;br id=&quot;qr:e&quot; /&gt; &lt;br id=&quot;qr:e0&quot; /&gt; What does &amp;quot;runs on Facebook data&amp;quot; mean?&lt;br id=&quot;n1gz&quot; /&gt; &lt;br id=&quot;n1gz0&quot; /&gt; From a technical perspective this simply means that it must be possible to develop an application using the Apple iPhone SDK while simultaneously using FQL (Facebook Query Language) to pull data out of Facebook, and FBML (Facebook Markup Language) to hook into Facebook integration points, such as the Profile or News Feed. Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.&lt;/p&gt;
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 <comments>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8#comments</comments>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/3565">App Store</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/833">co:Facebook</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/5667">Software &amp;amp; Web</category>
 <pubDate>Mon, 14 Jul 2008 19:39:42 -0700</pubDate>
 <dc:creator>The Standard</dc:creator>
 <guid isPermaLink="false">109655 at http://www.theindustrystandard.com</guid>
</item>
<item>
 <title>Facebook announces iPhone application platform at F8</title>
 <link>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8</link>
 <description>&lt;!--paging_filter--&gt;&lt;p style=&quot;background-color: #dddddd; font-weight: bold&quot;&gt;&lt;i&gt;&lt;b&gt;We&#039;re judging this one favorably, which means that the community was, as only very rarely happens, wrong. Facebook announced that Facebook apps on the iPhone will be possible &lt;a href=&quot;/%E2%80%9Dhttp://www.techcrunch.com/2008/07/23/facebook-connect-coming-to-iphone-this-fall/%E2%80%9D&quot;&gt;by the Fall.&lt;/a&gt; Per the prediction: “Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.” Admittedly the details are vague, but an SDK that includes a Cocoa framework that works with Facebook Connect should do the trick, technically speaking. It will indeed &lt;/b&gt;be possible to purchase an application in the iPhone App Store that runs on Facebook data.&lt;/i&gt; &lt;i&gt;&lt;b&gt;  --The Industry Standard&lt;/b&gt;&lt;/i&gt; &lt;/p&gt;
&lt;p&gt;   &lt;!--paging_filter--&gt;
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&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u3859/f8.jpg&quot; width=&quot;250&quot; align=&quot;left&quot; height=&quot;174&quot; hspace=&quot;10&quot; /&gt;Nick O&#039;Neil over at AllFacebook &lt;a href=&quot;http://www.allfacebook.com/2008/07/signs-point-to-payment-platform-launch/&quot; title=&quot;speculates&quot; target=&quot;_blank&quot; id=&quot;c-i6&quot;&gt;speculates&lt;/a&gt; that now that the Facebook e-commerce system is all but in the can, on deck might be an iPhone application platform for Facebook apps. In the ever-more heated race to capture the hearts and minds of developers everywhere, Facebook watchers will be keen to see how Zuckerberg and Co. respond to the newly vogue (and quite profitably, by some early estimates) iPhone 2.0 platform.&lt;br id=&quot;uekc&quot; /&gt; &lt;br id=&quot;uekc0&quot; /&gt; Caroine McCarthy over at CNET &lt;a href=&quot;http://news.cnet.com/8301-13577_3-9987302-36.html&quot; title=&quot;hit the nail on the head&quot; target=&quot;_blank&quot; id=&quot;uric&quot;&gt;hits the nail on the head&lt;/a&gt; regarding what&#039;s at stake here:&lt;br id=&quot;mtl7&quot; /&gt; &lt;br id=&quot;mtl70&quot; /&gt; &amp;quot;With more than 550 third-party applications available at launch, Apple&#039;s new mini marketplace means that for the first time since the social-application craze started more than a year ago, the hottest new trend has nothing to do with Web-based networks.&amp;quot;&lt;br id=&quot;lca3&quot; /&gt;  &lt;br id=&quot;lca30&quot; /&gt; That is, Facebook&#039;s own platform has been wildly successful to-date, but the company would do well to do everything its its power to prevent developers from jumping ship. In fact it is arguable that Facebook&#039;s army of platform developers are as much responsible for the company&#039;s success as anyone on the official payroll. Recent high-profile spats with Slide&#039;s TopFriends application likely &lt;a href=&quot;http://www.techcrunch.com/2008/06/26/did-facebook-shut-down-slides-top-friends-how-very-myspace-of-them/&quot; title=&quot;haven&#039;t helped&quot; target=&quot;_blank&quot; id=&quot;p9u_&quot;&gt;haven&#039;t helped&lt;/a&gt; matters, either. Not to mention the more clear path to advertising revenue (a challenge that Facebook is still very much working on) and profitability generally (small time developers for Facebook are having a hard time making money these days) that the iPhone currently enjoys.&lt;br id=&quot;yh_d&quot; /&gt; &lt;br id=&quot;yh_d0&quot; /&gt; The solution to these problems would obviously be to find a way to port Facebook applications over to the iPhone platform, meaning that, for example, Facebook would release new code that would allow developers writing for Facebook&#039;s platform to also sell those apps as stand-alone offerings in the iPhone App Store. These hybrid apps would run on Facebook&#039;s data and/or even possibly interact or sync with Facebook&#039;s own iPhone app, and it&#039;s anyone&#039;s guess how profits would be divided up, but as outlined here this scheme would have the benefit of giving developers a foothold in both realms -- and keeping them happy in the process.&lt;br id=&quot;k7an&quot; /&gt; &lt;br id=&quot;k7an0&quot; /&gt; This is a prediction that at F8 (July 23rd) Facebook will announce changes to the Facebook platform that will enable current (and future) Facebook applications to be offered in the iPhone App Store -- apps that will run on Facebook data. Now, this is a hard prediction to bet on, as well as an equally hard prediction to judge. So, to be clear, in making a decision we will be looking at only one factor. Whatever Facebook announces, the following one condition must be met in order to trigger favorable judgement of the prediction: it must be possible to purchase an application in the iPhone App Store that runs on Facebook data. &lt;br id=&quot;qr:e&quot; /&gt; &lt;br id=&quot;qr:e0&quot; /&gt; What does &amp;quot;runs on Facebook data&amp;quot; mean?&lt;br id=&quot;n1gz&quot; /&gt; &lt;br id=&quot;n1gz0&quot; /&gt; From a technical perspective this simply means that it must be possible to develop an application using the Apple iPhone SDK while simultaneously using FQL (Facebook Query Language) to pull data out of Facebook, and FBML (Facebook Markup Language) to hook into Facebook integration points, such as the Profile or News Feed. Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.&lt;/p&gt;
</description>
 <comments>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8#comments</comments>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/3565">App Store</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/833">co:Facebook</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/5667">Software &amp;amp; Web</category>
 <pubDate>Mon, 14 Jul 2008 19:39:42 -0700</pubDate>
 <dc:creator>The Standard</dc:creator>
 <guid isPermaLink="false">109655 at http://www.theindustrystandard.com</guid>
</item>
<item>
 <title>Facebook announces iPhone application platform at F8</title>
 <link>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8</link>
 <description>&lt;!--paging_filter--&gt;&lt;p style=&quot;background-color: #dddddd; font-weight: bold&quot;&gt;&lt;i&gt;&lt;b&gt;We&#039;re judging this one favorably, which means that the community was, as only very rarely happens, wrong. Facebook announced that Facebook apps on the iPhone will be possible &lt;a href=&quot;/%E2%80%9Dhttp://www.techcrunch.com/2008/07/23/facebook-connect-coming-to-iphone-this-fall/%E2%80%9D&quot;&gt;by the Fall.&lt;/a&gt; Per the prediction: “Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.” Admittedly the details are vague, but an SDK that includes a Cocoa framework that works with Facebook Connect should do the trick, technically speaking. It will indeed &lt;/b&gt;be possible to purchase an application in the iPhone App Store that runs on Facebook data.&lt;/i&gt; &lt;i&gt;&lt;b&gt;  --The Industry Standard&lt;/b&gt;&lt;/i&gt; &lt;/p&gt;
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&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u3859/f8.jpg&quot; width=&quot;250&quot; align=&quot;left&quot; height=&quot;174&quot; hspace=&quot;10&quot; /&gt;Nick O&#039;Neil over at AllFacebook &lt;a href=&quot;http://www.allfacebook.com/2008/07/signs-point-to-payment-platform-launch/&quot; title=&quot;speculates&quot; target=&quot;_blank&quot; id=&quot;c-i6&quot;&gt;speculates&lt;/a&gt; that now that the Facebook e-commerce system is all but in the can, on deck might be an iPhone application platform for Facebook apps. In the ever-more heated race to capture the hearts and minds of developers everywhere, Facebook watchers will be keen to see how Zuckerberg and Co. respond to the newly vogue (and quite profitably, by some early estimates) iPhone 2.0 platform.&lt;br id=&quot;uekc&quot; /&gt; &lt;br id=&quot;uekc0&quot; /&gt; Caroine McCarthy over at CNET &lt;a href=&quot;http://news.cnet.com/8301-13577_3-9987302-36.html&quot; title=&quot;hit the nail on the head&quot; target=&quot;_blank&quot; id=&quot;uric&quot;&gt;hits the nail on the head&lt;/a&gt; regarding what&#039;s at stake here:&lt;br id=&quot;mtl7&quot; /&gt; &lt;br id=&quot;mtl70&quot; /&gt; &amp;quot;With more than 550 third-party applications available at launch, Apple&#039;s new mini marketplace means that for the first time since the social-application craze started more than a year ago, the hottest new trend has nothing to do with Web-based networks.&amp;quot;&lt;br id=&quot;lca3&quot; /&gt;  &lt;br id=&quot;lca30&quot; /&gt; That is, Facebook&#039;s own platform has been wildly successful to-date, but the company would do well to do everything its its power to prevent developers from jumping ship. In fact it is arguable that Facebook&#039;s army of platform developers are as much responsible for the company&#039;s success as anyone on the official payroll. Recent high-profile spats with Slide&#039;s TopFriends application likely &lt;a href=&quot;http://www.techcrunch.com/2008/06/26/did-facebook-shut-down-slides-top-friends-how-very-myspace-of-them/&quot; title=&quot;haven&#039;t helped&quot; target=&quot;_blank&quot; id=&quot;p9u_&quot;&gt;haven&#039;t helped&lt;/a&gt; matters, either. Not to mention the more clear path to advertising revenue (a challenge that Facebook is still very much working on) and profitability generally (small time developers for Facebook are having a hard time making money these days) that the iPhone currently enjoys.&lt;br id=&quot;yh_d&quot; /&gt; &lt;br id=&quot;yh_d0&quot; /&gt; The solution to these problems would obviously be to find a way to port Facebook applications over to the iPhone platform, meaning that, for example, Facebook would release new code that would allow developers writing for Facebook&#039;s platform to also sell those apps as stand-alone offerings in the iPhone App Store. These hybrid apps would run on Facebook&#039;s data and/or even possibly interact or sync with Facebook&#039;s own iPhone app, and it&#039;s anyone&#039;s guess how profits would be divided up, but as outlined here this scheme would have the benefit of giving developers a foothold in both realms -- and keeping them happy in the process.&lt;br id=&quot;k7an&quot; /&gt; &lt;br id=&quot;k7an0&quot; /&gt; This is a prediction that at F8 (July 23rd) Facebook will announce changes to the Facebook platform that will enable current (and future) Facebook applications to be offered in the iPhone App Store -- apps that will run on Facebook data. Now, this is a hard prediction to bet on, as well as an equally hard prediction to judge. So, to be clear, in making a decision we will be looking at only one factor. Whatever Facebook announces, the following one condition must be met in order to trigger favorable judgement of the prediction: it must be possible to purchase an application in the iPhone App Store that runs on Facebook data. &lt;br id=&quot;qr:e&quot; /&gt; &lt;br id=&quot;qr:e0&quot; /&gt; What does &amp;quot;runs on Facebook data&amp;quot; mean?&lt;br id=&quot;n1gz&quot; /&gt; &lt;br id=&quot;n1gz0&quot; /&gt; From a technical perspective this simply means that it must be possible to develop an application using the Apple iPhone SDK while simultaneously using FQL (Facebook Query Language) to pull data out of Facebook, and FBML (Facebook Markup Language) to hook into Facebook integration points, such as the Profile or News Feed. Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.&lt;/p&gt;
</description>
 <comments>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8#comments</comments>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/3565">App Store</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/833">co:Facebook</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/5667">Software &amp;amp; Web</category>
 <pubDate>Mon, 14 Jul 2008 19:39:42 -0700</pubDate>
 <dc:creator>The Standard</dc:creator>
 <guid isPermaLink="false">109655 at http://www.theindustrystandard.com</guid>
</item>
<item>
 <title>Facebook announces iPhone application platform at F8</title>
 <link>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8</link>
 <description>&lt;!--paging_filter--&gt;&lt;p style=&quot;background-color: #dddddd; font-weight: bold&quot;&gt;&lt;i&gt;&lt;b&gt;We&#039;re judging this one favorably, which means that the community was, as only very rarely happens, wrong. Facebook announced that Facebook apps on the iPhone will be possible &lt;a href=&quot;/%E2%80%9Dhttp://www.techcrunch.com/2008/07/23/facebook-connect-coming-to-iphone-this-fall/%E2%80%9D&quot;&gt;by the Fall.&lt;/a&gt; Per the prediction: “Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.” Admittedly the details are vague, but an SDK that includes a Cocoa framework that works with Facebook Connect should do the trick, technically speaking. It will indeed &lt;/b&gt;be possible to purchase an application in the iPhone App Store that runs on Facebook data.&lt;/i&gt; &lt;i&gt;&lt;b&gt;  --The Industry Standard&lt;/b&gt;&lt;/i&gt; &lt;/p&gt;
&lt;p&gt;   &lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u3859/f8.jpg&quot; width=&quot;250&quot; align=&quot;left&quot; height=&quot;174&quot; hspace=&quot;10&quot; /&gt;Nick O&#039;Neil over at AllFacebook &lt;a href=&quot;http://www.allfacebook.com/2008/07/signs-point-to-payment-platform-launch/&quot; title=&quot;speculates&quot; target=&quot;_blank&quot; id=&quot;c-i6&quot;&gt;speculates&lt;/a&gt; that now that the Facebook e-commerce system is all but in the can, on deck might be an iPhone application platform for Facebook apps. In the ever-more heated race to capture the hearts and minds of developers everywhere, Facebook watchers will be keen to see how Zuckerberg and Co. respond to the newly vogue (and quite profitably, by some early estimates) iPhone 2.0 platform.&lt;br id=&quot;uekc&quot; /&gt; &lt;br id=&quot;uekc0&quot; /&gt; Caroine McCarthy over at CNET &lt;a href=&quot;http://news.cnet.com/8301-13577_3-9987302-36.html&quot; title=&quot;hit the nail on the head&quot; target=&quot;_blank&quot; id=&quot;uric&quot;&gt;hits the nail on the head&lt;/a&gt; regarding what&#039;s at stake here:&lt;br id=&quot;mtl7&quot; /&gt; &lt;br id=&quot;mtl70&quot; /&gt; &amp;quot;With more than 550 third-party applications available at launch, Apple&#039;s new mini marketplace means that for the first time since the social-application craze started more than a year ago, the hottest new trend has nothing to do with Web-based networks.&amp;quot;&lt;br id=&quot;lca3&quot; /&gt;  &lt;br id=&quot;lca30&quot; /&gt; That is, Facebook&#039;s own platform has been wildly successful to-date, but the company would do well to do everything its its power to prevent developers from jumping ship. In fact it is arguable that Facebook&#039;s army of platform developers are as much responsible for the company&#039;s success as anyone on the official payroll. Recent high-profile spats with Slide&#039;s TopFriends application likely &lt;a href=&quot;http://www.techcrunch.com/2008/06/26/did-facebook-shut-down-slides-top-friends-how-very-myspace-of-them/&quot; title=&quot;haven&#039;t helped&quot; target=&quot;_blank&quot; id=&quot;p9u_&quot;&gt;haven&#039;t helped&lt;/a&gt; matters, either. Not to mention the more clear path to advertising revenue (a challenge that Facebook is still very much working on) and profitability generally (small time developers for Facebook are having a hard time making money these days) that the iPhone currently enjoys.&lt;br id=&quot;yh_d&quot; /&gt; &lt;br id=&quot;yh_d0&quot; /&gt; The solution to these problems would obviously be to find a way to port Facebook applications over to the iPhone platform, meaning that, for example, Facebook would release new code that would allow developers writing for Facebook&#039;s platform to also sell those apps as stand-alone offerings in the iPhone App Store. These hybrid apps would run on Facebook&#039;s data and/or even possibly interact or sync with Facebook&#039;s own iPhone app, and it&#039;s anyone&#039;s guess how profits would be divided up, but as outlined here this scheme would have the benefit of giving developers a foothold in both realms -- and keeping them happy in the process.&lt;br id=&quot;k7an&quot; /&gt; &lt;br id=&quot;k7an0&quot; /&gt; This is a prediction that at F8 (July 23rd) Facebook will announce changes to the Facebook platform that will enable current (and future) Facebook applications to be offered in the iPhone App Store -- apps that will run on Facebook data. Now, this is a hard prediction to bet on, as well as an equally hard prediction to judge. So, to be clear, in making a decision we will be looking at only one factor. Whatever Facebook announces, the following one condition must be met in order to trigger favorable judgement of the prediction: it must be possible to purchase an application in the iPhone App Store that runs on Facebook data. &lt;br id=&quot;qr:e&quot; /&gt; &lt;br id=&quot;qr:e0&quot; /&gt; What does &amp;quot;runs on Facebook data&amp;quot; mean?&lt;br id=&quot;n1gz&quot; /&gt; &lt;br id=&quot;n1gz0&quot; /&gt; From a technical perspective this simply means that it must be possible to develop an application using the Apple iPhone SDK while simultaneously using FQL (Facebook Query Language) to pull data out of Facebook, and FBML (Facebook Markup Language) to hook into Facebook integration points, such as the Profile or News Feed. Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.&lt;/p&gt;
</description>
 <comments>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8#comments</comments>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/3565">App Store</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/833">co:Facebook</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/5667">Software &amp;amp; Web</category>
 <pubDate>Mon, 14 Jul 2008 19:39:42 -0700</pubDate>
 <dc:creator>The Standard</dc:creator>
 <guid isPermaLink="false">109655 at http://www.theindustrystandard.com</guid>
</item>
<item>
 <title>Facebook announces iPhone application platform at F8</title>
 <link>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8</link>
 <description>&lt;!--paging_filter--&gt;&lt;p style=&quot;background-color: #dddddd; font-weight: bold&quot;&gt;&lt;i&gt;&lt;b&gt;We&#039;re judging this one favorably, which means that the community was, as only very rarely happens, wrong. Facebook announced that Facebook apps on the iPhone will be possible &lt;a href=&quot;/%E2%80%9Dhttp://www.techcrunch.com/2008/07/23/facebook-connect-coming-to-iphone-this-fall/%E2%80%9D&quot;&gt;by the Fall.&lt;/a&gt; Per the prediction: “Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.” Admittedly the details are vague, but an SDK that includes a Cocoa framework that works with Facebook Connect should do the trick, technically speaking. It will indeed &lt;/b&gt;be possible to purchase an application in the iPhone App Store that runs on Facebook data.&lt;/i&gt; &lt;i&gt;&lt;b&gt;  --The Industry Standard&lt;/b&gt;&lt;/i&gt; &lt;/p&gt;
&lt;p&gt;   &lt;!--paging_filter--&gt;
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&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u3859/f8.jpg&quot; width=&quot;250&quot; align=&quot;left&quot; height=&quot;174&quot; hspace=&quot;10&quot; /&gt;Nick O&#039;Neil over at AllFacebook &lt;a href=&quot;http://www.allfacebook.com/2008/07/signs-point-to-payment-platform-launch/&quot; title=&quot;speculates&quot; target=&quot;_blank&quot; id=&quot;c-i6&quot;&gt;speculates&lt;/a&gt; that now that the Facebook e-commerce system is all but in the can, on deck might be an iPhone application platform for Facebook apps. In the ever-more heated race to capture the hearts and minds of developers everywhere, Facebook watchers will be keen to see how Zuckerberg and Co. respond to the newly vogue (and quite profitably, by some early estimates) iPhone 2.0 platform.&lt;br id=&quot;uekc&quot; /&gt; &lt;br id=&quot;uekc0&quot; /&gt; Caroine McCarthy over at CNET &lt;a href=&quot;http://news.cnet.com/8301-13577_3-9987302-36.html&quot; title=&quot;hit the nail on the head&quot; target=&quot;_blank&quot; id=&quot;uric&quot;&gt;hits the nail on the head&lt;/a&gt; regarding what&#039;s at stake here:&lt;br id=&quot;mtl7&quot; /&gt; &lt;br id=&quot;mtl70&quot; /&gt; &amp;quot;With more than 550 third-party applications available at launch, Apple&#039;s new mini marketplace means that for the first time since the social-application craze started more than a year ago, the hottest new trend has nothing to do with Web-based networks.&amp;quot;&lt;br id=&quot;lca3&quot; /&gt;  &lt;br id=&quot;lca30&quot; /&gt; That is, Facebook&#039;s own platform has been wildly successful to-date, but the company would do well to do everything its its power to prevent developers from jumping ship. In fact it is arguable that Facebook&#039;s army of platform developers are as much responsible for the company&#039;s success as anyone on the official payroll. Recent high-profile spats with Slide&#039;s TopFriends application likely &lt;a href=&quot;http://www.techcrunch.com/2008/06/26/did-facebook-shut-down-slides-top-friends-how-very-myspace-of-them/&quot; title=&quot;haven&#039;t helped&quot; target=&quot;_blank&quot; id=&quot;p9u_&quot;&gt;haven&#039;t helped&lt;/a&gt; matters, either. Not to mention the more clear path to advertising revenue (a challenge that Facebook is still very much working on) and profitability generally (small time developers for Facebook are having a hard time making money these days) that the iPhone currently enjoys.&lt;br id=&quot;yh_d&quot; /&gt; &lt;br id=&quot;yh_d0&quot; /&gt; The solution to these problems would obviously be to find a way to port Facebook applications over to the iPhone platform, meaning that, for example, Facebook would release new code that would allow developers writing for Facebook&#039;s platform to also sell those apps as stand-alone offerings in the iPhone App Store. These hybrid apps would run on Facebook&#039;s data and/or even possibly interact or sync with Facebook&#039;s own iPhone app, and it&#039;s anyone&#039;s guess how profits would be divided up, but as outlined here this scheme would have the benefit of giving developers a foothold in both realms -- and keeping them happy in the process.&lt;br id=&quot;k7an&quot; /&gt; &lt;br id=&quot;k7an0&quot; /&gt; This is a prediction that at F8 (July 23rd) Facebook will announce changes to the Facebook platform that will enable current (and future) Facebook applications to be offered in the iPhone App Store -- apps that will run on Facebook data. Now, this is a hard prediction to bet on, as well as an equally hard prediction to judge. So, to be clear, in making a decision we will be looking at only one factor. Whatever Facebook announces, the following one condition must be met in order to trigger favorable judgement of the prediction: it must be possible to purchase an application in the iPhone App Store that runs on Facebook data. &lt;br id=&quot;qr:e&quot; /&gt; &lt;br id=&quot;qr:e0&quot; /&gt; What does &amp;quot;runs on Facebook data&amp;quot; mean?&lt;br id=&quot;n1gz&quot; /&gt; &lt;br id=&quot;n1gz0&quot; /&gt; From a technical perspective this simply means that it must be possible to develop an application using the Apple iPhone SDK while simultaneously using FQL (Facebook Query Language) to pull data out of Facebook, and FBML (Facebook Markup Language) to hook into Facebook integration points, such as the Profile or News Feed. Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.&lt;/p&gt;
</description>
 <comments>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8#comments</comments>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/3565">App Store</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/833">co:Facebook</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/5667">Software &amp;amp; Web</category>
 <pubDate>Mon, 14 Jul 2008 19:39:42 -0700</pubDate>
 <dc:creator>The Standard</dc:creator>
 <guid isPermaLink="false">109655 at http://www.theindustrystandard.com</guid>
</item>
<item>
 <title>Facebook announces iPhone application platform at F8</title>
 <link>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8</link>
 <description>&lt;!--paging_filter--&gt;&lt;p style=&quot;background-color: #dddddd; font-weight: bold&quot;&gt;&lt;i&gt;&lt;b&gt;We&#039;re judging this one favorably, which means that the community was, as only very rarely happens, wrong. Facebook announced that Facebook apps on the iPhone will be possible &lt;a href=&quot;/%E2%80%9Dhttp://www.techcrunch.com/2008/07/23/facebook-connect-coming-to-iphone-this-fall/%E2%80%9D&quot;&gt;by the Fall.&lt;/a&gt; Per the prediction: “Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.” Admittedly the details are vague, but an SDK that includes a Cocoa framework that works with Facebook Connect should do the trick, technically speaking. It will indeed &lt;/b&gt;be possible to purchase an application in the iPhone App Store that runs on Facebook data.&lt;/i&gt; &lt;i&gt;&lt;b&gt;  --The Industry Standard&lt;/b&gt;&lt;/i&gt; &lt;/p&gt;
&lt;p&gt;   &lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u3859/f8.jpg&quot; width=&quot;250&quot; align=&quot;left&quot; height=&quot;174&quot; hspace=&quot;10&quot; /&gt;Nick O&#039;Neil over at AllFacebook &lt;a href=&quot;http://www.allfacebook.com/2008/07/signs-point-to-payment-platform-launch/&quot; title=&quot;speculates&quot; target=&quot;_blank&quot; id=&quot;c-i6&quot;&gt;speculates&lt;/a&gt; that now that the Facebook e-commerce system is all but in the can, on deck might be an iPhone application platform for Facebook apps. In the ever-more heated race to capture the hearts and minds of developers everywhere, Facebook watchers will be keen to see how Zuckerberg and Co. respond to the newly vogue (and quite profitably, by some early estimates) iPhone 2.0 platform.&lt;br id=&quot;uekc&quot; /&gt; &lt;br id=&quot;uekc0&quot; /&gt; Caroine McCarthy over at CNET &lt;a href=&quot;http://news.cnet.com/8301-13577_3-9987302-36.html&quot; title=&quot;hit the nail on the head&quot; target=&quot;_blank&quot; id=&quot;uric&quot;&gt;hits the nail on the head&lt;/a&gt; regarding what&#039;s at stake here:&lt;br id=&quot;mtl7&quot; /&gt; &lt;br id=&quot;mtl70&quot; /&gt; &amp;quot;With more than 550 third-party applications available at launch, Apple&#039;s new mini marketplace means that for the first time since the social-application craze started more than a year ago, the hottest new trend has nothing to do with Web-based networks.&amp;quot;&lt;br id=&quot;lca3&quot; /&gt;  &lt;br id=&quot;lca30&quot; /&gt; That is, Facebook&#039;s own platform has been wildly successful to-date, but the company would do well to do everything its its power to prevent developers from jumping ship. In fact it is arguable that Facebook&#039;s army of platform developers are as much responsible for the company&#039;s success as anyone on the official payroll. Recent high-profile spats with Slide&#039;s TopFriends application likely &lt;a href=&quot;http://www.techcrunch.com/2008/06/26/did-facebook-shut-down-slides-top-friends-how-very-myspace-of-them/&quot; title=&quot;haven&#039;t helped&quot; target=&quot;_blank&quot; id=&quot;p9u_&quot;&gt;haven&#039;t helped&lt;/a&gt; matters, either. Not to mention the more clear path to advertising revenue (a challenge that Facebook is still very much working on) and profitability generally (small time developers for Facebook are having a hard time making money these days) that the iPhone currently enjoys.&lt;br id=&quot;yh_d&quot; /&gt; &lt;br id=&quot;yh_d0&quot; /&gt; The solution to these problems would obviously be to find a way to port Facebook applications over to the iPhone platform, meaning that, for example, Facebook would release new code that would allow developers writing for Facebook&#039;s platform to also sell those apps as stand-alone offerings in the iPhone App Store. These hybrid apps would run on Facebook&#039;s data and/or even possibly interact or sync with Facebook&#039;s own iPhone app, and it&#039;s anyone&#039;s guess how profits would be divided up, but as outlined here this scheme would have the benefit of giving developers a foothold in both realms -- and keeping them happy in the process.&lt;br id=&quot;k7an&quot; /&gt; &lt;br id=&quot;k7an0&quot; /&gt; This is a prediction that at F8 (July 23rd) Facebook will announce changes to the Facebook platform that will enable current (and future) Facebook applications to be offered in the iPhone App Store -- apps that will run on Facebook data. Now, this is a hard prediction to bet on, as well as an equally hard prediction to judge. So, to be clear, in making a decision we will be looking at only one factor. Whatever Facebook announces, the following one condition must be met in order to trigger favorable judgement of the prediction: it must be possible to purchase an application in the iPhone App Store that runs on Facebook data. &lt;br id=&quot;qr:e&quot; /&gt; &lt;br id=&quot;qr:e0&quot; /&gt; What does &amp;quot;runs on Facebook data&amp;quot; mean?&lt;br id=&quot;n1gz&quot; /&gt; &lt;br id=&quot;n1gz0&quot; /&gt; From a technical perspective this simply means that it must be possible to develop an application using the Apple iPhone SDK while simultaneously using FQL (Facebook Query Language) to pull data out of Facebook, and FBML (Facebook Markup Language) to hook into Facebook integration points, such as the Profile or News Feed. Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.&lt;/p&gt;
</description>
 <comments>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8#comments</comments>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/3565">App Store</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/833">co:Facebook</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/5667">Software &amp;amp; Web</category>
 <pubDate>Mon, 14 Jul 2008 19:39:42 -0700</pubDate>
 <dc:creator>The Standard</dc:creator>
 <guid isPermaLink="false">109655 at http://www.theindustrystandard.com</guid>
</item>
<item>
 <title>Facebook announces iPhone application platform at F8</title>
 <link>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8</link>
 <description>&lt;!--paging_filter--&gt;&lt;p style=&quot;background-color: #dddddd; font-weight: bold&quot;&gt;&lt;i&gt;&lt;b&gt;We&#039;re judging this one favorably, which means that the community was, as only very rarely happens, wrong. Facebook announced that Facebook apps on the iPhone will be possible &lt;a href=&quot;/%E2%80%9Dhttp://www.techcrunch.com/2008/07/23/facebook-connect-coming-to-iphone-this-fall/%E2%80%9D&quot;&gt;by the Fall.&lt;/a&gt; Per the prediction: “Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.” Admittedly the details are vague, but an SDK that includes a Cocoa framework that works with Facebook Connect should do the trick, technically speaking. It will indeed &lt;/b&gt;be possible to purchase an application in the iPhone App Store that runs on Facebook data.&lt;/i&gt; &lt;i&gt;&lt;b&gt;  --The Industry Standard&lt;/b&gt;&lt;/i&gt; &lt;/p&gt;
&lt;p&gt;   &lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u3859/f8.jpg&quot; width=&quot;250&quot; align=&quot;left&quot; height=&quot;174&quot; hspace=&quot;10&quot; /&gt;Nick O&#039;Neil over at AllFacebook &lt;a href=&quot;http://www.allfacebook.com/2008/07/signs-point-to-payment-platform-launch/&quot; title=&quot;speculates&quot; target=&quot;_blank&quot; id=&quot;c-i6&quot;&gt;speculates&lt;/a&gt; that now that the Facebook e-commerce system is all but in the can, on deck might be an iPhone application platform for Facebook apps. In the ever-more heated race to capture the hearts and minds of developers everywhere, Facebook watchers will be keen to see how Zuckerberg and Co. respond to the newly vogue (and quite profitably, by some early estimates) iPhone 2.0 platform.&lt;br id=&quot;uekc&quot; /&gt; &lt;br id=&quot;uekc0&quot; /&gt; Caroine McCarthy over at CNET &lt;a href=&quot;http://news.cnet.com/8301-13577_3-9987302-36.html&quot; title=&quot;hit the nail on the head&quot; target=&quot;_blank&quot; id=&quot;uric&quot;&gt;hits the nail on the head&lt;/a&gt; regarding what&#039;s at stake here:&lt;br id=&quot;mtl7&quot; /&gt; &lt;br id=&quot;mtl70&quot; /&gt; &amp;quot;With more than 550 third-party applications available at launch, Apple&#039;s new mini marketplace means that for the first time since the social-application craze started more than a year ago, the hottest new trend has nothing to do with Web-based networks.&amp;quot;&lt;br id=&quot;lca3&quot; /&gt;  &lt;br id=&quot;lca30&quot; /&gt; That is, Facebook&#039;s own platform has been wildly successful to-date, but the company would do well to do everything its its power to prevent developers from jumping ship. In fact it is arguable that Facebook&#039;s army of platform developers are as much responsible for the company&#039;s success as anyone on the official payroll. Recent high-profile spats with Slide&#039;s TopFriends application likely &lt;a href=&quot;http://www.techcrunch.com/2008/06/26/did-facebook-shut-down-slides-top-friends-how-very-myspace-of-them/&quot; title=&quot;haven&#039;t helped&quot; target=&quot;_blank&quot; id=&quot;p9u_&quot;&gt;haven&#039;t helped&lt;/a&gt; matters, either. Not to mention the more clear path to advertising revenue (a challenge that Facebook is still very much working on) and profitability generally (small time developers for Facebook are having a hard time making money these days) that the iPhone currently enjoys.&lt;br id=&quot;yh_d&quot; /&gt; &lt;br id=&quot;yh_d0&quot; /&gt; The solution to these problems would obviously be to find a way to port Facebook applications over to the iPhone platform, meaning that, for example, Facebook would release new code that would allow developers writing for Facebook&#039;s platform to also sell those apps as stand-alone offerings in the iPhone App Store. These hybrid apps would run on Facebook&#039;s data and/or even possibly interact or sync with Facebook&#039;s own iPhone app, and it&#039;s anyone&#039;s guess how profits would be divided up, but as outlined here this scheme would have the benefit of giving developers a foothold in both realms -- and keeping them happy in the process.&lt;br id=&quot;k7an&quot; /&gt; &lt;br id=&quot;k7an0&quot; /&gt; This is a prediction that at F8 (July 23rd) Facebook will announce changes to the Facebook platform that will enable current (and future) Facebook applications to be offered in the iPhone App Store -- apps that will run on Facebook data. Now, this is a hard prediction to bet on, as well as an equally hard prediction to judge. So, to be clear, in making a decision we will be looking at only one factor. Whatever Facebook announces, the following one condition must be met in order to trigger favorable judgement of the prediction: it must be possible to purchase an application in the iPhone App Store that runs on Facebook data. &lt;br id=&quot;qr:e&quot; /&gt; &lt;br id=&quot;qr:e0&quot; /&gt; What does &amp;quot;runs on Facebook data&amp;quot; mean?&lt;br id=&quot;n1gz&quot; /&gt; &lt;br id=&quot;n1gz0&quot; /&gt; From a technical perspective this simply means that it must be possible to develop an application using the Apple iPhone SDK while simultaneously using FQL (Facebook Query Language) to pull data out of Facebook, and FBML (Facebook Markup Language) to hook into Facebook integration points, such as the Profile or News Feed. Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.&lt;/p&gt;
</description>
 <comments>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8#comments</comments>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/3565">App Store</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/833">co:Facebook</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/5667">Software &amp;amp; Web</category>
 <pubDate>Mon, 14 Jul 2008 19:39:42 -0700</pubDate>
 <dc:creator>The Standard</dc:creator>
 <guid isPermaLink="false">109655 at http://www.theindustrystandard.com</guid>
</item>
<item>
 <title>Facebook announces iPhone application platform at F8</title>
 <link>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8</link>
 <description>&lt;!--paging_filter--&gt;&lt;p style=&quot;background-color: #dddddd; font-weight: bold&quot;&gt;&lt;i&gt;&lt;b&gt;We&#039;re judging this one favorably, which means that the community was, as only very rarely happens, wrong. Facebook announced that Facebook apps on the iPhone will be possible &lt;a href=&quot;/%E2%80%9Dhttp://www.techcrunch.com/2008/07/23/facebook-connect-coming-to-iphone-this-fall/%E2%80%9D&quot;&gt;by the Fall.&lt;/a&gt; Per the prediction: “Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.” Admittedly the details are vague, but an SDK that includes a Cocoa framework that works with Facebook Connect should do the trick, technically speaking. It will indeed &lt;/b&gt;be possible to purchase an application in the iPhone App Store that runs on Facebook data.&lt;/i&gt; &lt;i&gt;&lt;b&gt;  --The Industry Standard&lt;/b&gt;&lt;/i&gt; &lt;/p&gt;
&lt;p&gt;   &lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u3859/f8.jpg&quot; width=&quot;250&quot; align=&quot;left&quot; height=&quot;174&quot; hspace=&quot;10&quot; /&gt;Nick O&#039;Neil over at AllFacebook &lt;a href=&quot;http://www.allfacebook.com/2008/07/signs-point-to-payment-platform-launch/&quot; title=&quot;speculates&quot; target=&quot;_blank&quot; id=&quot;c-i6&quot;&gt;speculates&lt;/a&gt; that now that the Facebook e-commerce system is all but in the can, on deck might be an iPhone application platform for Facebook apps. In the ever-more heated race to capture the hearts and minds of developers everywhere, Facebook watchers will be keen to see how Zuckerberg and Co. respond to the newly vogue (and quite profitably, by some early estimates) iPhone 2.0 platform.&lt;br id=&quot;uekc&quot; /&gt; &lt;br id=&quot;uekc0&quot; /&gt; Caroine McCarthy over at CNET &lt;a href=&quot;http://news.cnet.com/8301-13577_3-9987302-36.html&quot; title=&quot;hit the nail on the head&quot; target=&quot;_blank&quot; id=&quot;uric&quot;&gt;hits the nail on the head&lt;/a&gt; regarding what&#039;s at stake here:&lt;br id=&quot;mtl7&quot; /&gt; &lt;br id=&quot;mtl70&quot; /&gt; &amp;quot;With more than 550 third-party applications available at launch, Apple&#039;s new mini marketplace means that for the first time since the social-application craze started more than a year ago, the hottest new trend has nothing to do with Web-based networks.&amp;quot;&lt;br id=&quot;lca3&quot; /&gt;  &lt;br id=&quot;lca30&quot; /&gt; That is, Facebook&#039;s own platform has been wildly successful to-date, but the company would do well to do everything its its power to prevent developers from jumping ship. In fact it is arguable that Facebook&#039;s army of platform developers are as much responsible for the company&#039;s success as anyone on the official payroll. Recent high-profile spats with Slide&#039;s TopFriends application likely &lt;a href=&quot;http://www.techcrunch.com/2008/06/26/did-facebook-shut-down-slides-top-friends-how-very-myspace-of-them/&quot; title=&quot;haven&#039;t helped&quot; target=&quot;_blank&quot; id=&quot;p9u_&quot;&gt;haven&#039;t helped&lt;/a&gt; matters, either. Not to mention the more clear path to advertising revenue (a challenge that Facebook is still very much working on) and profitability generally (small time developers for Facebook are having a hard time making money these days) that the iPhone currently enjoys.&lt;br id=&quot;yh_d&quot; /&gt; &lt;br id=&quot;yh_d0&quot; /&gt; The solution to these problems would obviously be to find a way to port Facebook applications over to the iPhone platform, meaning that, for example, Facebook would release new code that would allow developers writing for Facebook&#039;s platform to also sell those apps as stand-alone offerings in the iPhone App Store. These hybrid apps would run on Facebook&#039;s data and/or even possibly interact or sync with Facebook&#039;s own iPhone app, and it&#039;s anyone&#039;s guess how profits would be divided up, but as outlined here this scheme would have the benefit of giving developers a foothold in both realms -- and keeping them happy in the process.&lt;br id=&quot;k7an&quot; /&gt; &lt;br id=&quot;k7an0&quot; /&gt; This is a prediction that at F8 (July 23rd) Facebook will announce changes to the Facebook platform that will enable current (and future) Facebook applications to be offered in the iPhone App Store -- apps that will run on Facebook data. Now, this is a hard prediction to bet on, as well as an equally hard prediction to judge. So, to be clear, in making a decision we will be looking at only one factor. Whatever Facebook announces, the following one condition must be met in order to trigger favorable judgement of the prediction: it must be possible to purchase an application in the iPhone App Store that runs on Facebook data. &lt;br id=&quot;qr:e&quot; /&gt; &lt;br id=&quot;qr:e0&quot; /&gt; What does &amp;quot;runs on Facebook data&amp;quot; mean?&lt;br id=&quot;n1gz&quot; /&gt; &lt;br id=&quot;n1gz0&quot; /&gt; From a technical perspective this simply means that it must be possible to develop an application using the Apple iPhone SDK while simultaneously using FQL (Facebook Query Language) to pull data out of Facebook, and FBML (Facebook Markup Language) to hook into Facebook integration points, such as the Profile or News Feed. Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.&lt;/p&gt;
</description>
 <comments>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8#comments</comments>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/3565">App Store</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/833">co:Facebook</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/5667">Software &amp;amp; Web</category>
 <pubDate>Mon, 14 Jul 2008 19:39:42 -0700</pubDate>
 <dc:creator>The Standard</dc:creator>
 <guid isPermaLink="false">109655 at http://www.theindustrystandard.com</guid>
</item>
<item>
 <title>Facebook announces iPhone application platform at F8</title>
 <link>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8</link>
 <description>&lt;!--paging_filter--&gt;&lt;p style=&quot;background-color: #dddddd; font-weight: bold&quot;&gt;&lt;i&gt;&lt;b&gt;We&#039;re judging this one favorably, which means that the community was, as only very rarely happens, wrong. Facebook announced that Facebook apps on the iPhone will be possible &lt;a href=&quot;/%E2%80%9Dhttp://www.techcrunch.com/2008/07/23/facebook-connect-coming-to-iphone-this-fall/%E2%80%9D&quot;&gt;by the Fall.&lt;/a&gt; Per the prediction: “Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.” Admittedly the details are vague, but an SDK that includes a Cocoa framework that works with Facebook Connect should do the trick, technically speaking. It will indeed &lt;/b&gt;be possible to purchase an application in the iPhone App Store that runs on Facebook data.&lt;/i&gt; &lt;i&gt;&lt;b&gt;  --The Industry Standard&lt;/b&gt;&lt;/i&gt; &lt;/p&gt;
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&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u3859/f8.jpg&quot; width=&quot;250&quot; align=&quot;left&quot; height=&quot;174&quot; hspace=&quot;10&quot; /&gt;Nick O&#039;Neil over at AllFacebook &lt;a href=&quot;http://www.allfacebook.com/2008/07/signs-point-to-payment-platform-launch/&quot; title=&quot;speculates&quot; target=&quot;_blank&quot; id=&quot;c-i6&quot;&gt;speculates&lt;/a&gt; that now that the Facebook e-commerce system is all but in the can, on deck might be an iPhone application platform for Facebook apps. In the ever-more heated race to capture the hearts and minds of developers everywhere, Facebook watchers will be keen to see how Zuckerberg and Co. respond to the newly vogue (and quite profitably, by some early estimates) iPhone 2.0 platform.&lt;br id=&quot;uekc&quot; /&gt; &lt;br id=&quot;uekc0&quot; /&gt; Caroine McCarthy over at CNET &lt;a href=&quot;http://news.cnet.com/8301-13577_3-9987302-36.html&quot; title=&quot;hit the nail on the head&quot; target=&quot;_blank&quot; id=&quot;uric&quot;&gt;hits the nail on the head&lt;/a&gt; regarding what&#039;s at stake here:&lt;br id=&quot;mtl7&quot; /&gt; &lt;br id=&quot;mtl70&quot; /&gt; &amp;quot;With more than 550 third-party applications available at launch, Apple&#039;s new mini marketplace means that for the first time since the social-application craze started more than a year ago, the hottest new trend has nothing to do with Web-based networks.&amp;quot;&lt;br id=&quot;lca3&quot; /&gt;  &lt;br id=&quot;lca30&quot; /&gt; That is, Facebook&#039;s own platform has been wildly successful to-date, but the company would do well to do everything its its power to prevent developers from jumping ship. In fact it is arguable that Facebook&#039;s army of platform developers are as much responsible for the company&#039;s success as anyone on the official payroll. Recent high-profile spats with Slide&#039;s TopFriends application likely &lt;a href=&quot;http://www.techcrunch.com/2008/06/26/did-facebook-shut-down-slides-top-friends-how-very-myspace-of-them/&quot; title=&quot;haven&#039;t helped&quot; target=&quot;_blank&quot; id=&quot;p9u_&quot;&gt;haven&#039;t helped&lt;/a&gt; matters, either. Not to mention the more clear path to advertising revenue (a challenge that Facebook is still very much working on) and profitability generally (small time developers for Facebook are having a hard time making money these days) that the iPhone currently enjoys.&lt;br id=&quot;yh_d&quot; /&gt; &lt;br id=&quot;yh_d0&quot; /&gt; The solution to these problems would obviously be to find a way to port Facebook applications over to the iPhone platform, meaning that, for example, Facebook would release new code that would allow developers writing for Facebook&#039;s platform to also sell those apps as stand-alone offerings in the iPhone App Store. These hybrid apps would run on Facebook&#039;s data and/or even possibly interact or sync with Facebook&#039;s own iPhone app, and it&#039;s anyone&#039;s guess how profits would be divided up, but as outlined here this scheme would have the benefit of giving developers a foothold in both realms -- and keeping them happy in the process.&lt;br id=&quot;k7an&quot; /&gt; &lt;br id=&quot;k7an0&quot; /&gt; This is a prediction that at F8 (July 23rd) Facebook will announce changes to the Facebook platform that will enable current (and future) Facebook applications to be offered in the iPhone App Store -- apps that will run on Facebook data. Now, this is a hard prediction to bet on, as well as an equally hard prediction to judge. So, to be clear, in making a decision we will be looking at only one factor. Whatever Facebook announces, the following one condition must be met in order to trigger favorable judgement of the prediction: it must be possible to purchase an application in the iPhone App Store that runs on Facebook data. &lt;br id=&quot;qr:e&quot; /&gt; &lt;br id=&quot;qr:e0&quot; /&gt; What does &amp;quot;runs on Facebook data&amp;quot; mean?&lt;br id=&quot;n1gz&quot; /&gt; &lt;br id=&quot;n1gz0&quot; /&gt; From a technical perspective this simply means that it must be possible to develop an application using the Apple iPhone SDK while simultaneously using FQL (Facebook Query Language) to pull data out of Facebook, and FBML (Facebook Markup Language) to hook into Facebook integration points, such as the Profile or News Feed. Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.&lt;/p&gt;
</description>
 <comments>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8#comments</comments>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/3565">App Store</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/833">co:Facebook</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/5667">Software &amp;amp; Web</category>
 <pubDate>Mon, 14 Jul 2008 19:39:42 -0700</pubDate>
 <dc:creator>The Standard</dc:creator>
 <guid isPermaLink="false">109655 at http://www.theindustrystandard.com</guid>
</item>
<item>
 <title>Facebook announces iPhone application platform at F8</title>
 <link>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8</link>
 <description>&lt;!--paging_filter--&gt;&lt;p style=&quot;background-color: #dddddd; font-weight: bold&quot;&gt;&lt;i&gt;&lt;b&gt;We&#039;re judging this one favorably, which means that the community was, as only very rarely happens, wrong. Facebook announced that Facebook apps on the iPhone will be possible &lt;a href=&quot;/%E2%80%9Dhttp://www.techcrunch.com/2008/07/23/facebook-connect-coming-to-iphone-this-fall/%E2%80%9D&quot;&gt;by the Fall.&lt;/a&gt; Per the prediction: “Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.” Admittedly the details are vague, but an SDK that includes a Cocoa framework that works with Facebook Connect should do the trick, technically speaking. It will indeed &lt;/b&gt;be possible to purchase an application in the iPhone App Store that runs on Facebook data.&lt;/i&gt; &lt;i&gt;&lt;b&gt;  --The Industry Standard&lt;/b&gt;&lt;/i&gt; &lt;/p&gt;
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&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u3859/f8.jpg&quot; width=&quot;250&quot; align=&quot;left&quot; height=&quot;174&quot; hspace=&quot;10&quot; /&gt;Nick O&#039;Neil over at AllFacebook &lt;a href=&quot;http://www.allfacebook.com/2008/07/signs-point-to-payment-platform-launch/&quot; title=&quot;speculates&quot; target=&quot;_blank&quot; id=&quot;c-i6&quot;&gt;speculates&lt;/a&gt; that now that the Facebook e-commerce system is all but in the can, on deck might be an iPhone application platform for Facebook apps. In the ever-more heated race to capture the hearts and minds of developers everywhere, Facebook watchers will be keen to see how Zuckerberg and Co. respond to the newly vogue (and quite profitably, by some early estimates) iPhone 2.0 platform.&lt;br id=&quot;uekc&quot; /&gt; &lt;br id=&quot;uekc0&quot; /&gt; Caroine McCarthy over at CNET &lt;a href=&quot;http://news.cnet.com/8301-13577_3-9987302-36.html&quot; title=&quot;hit the nail on the head&quot; target=&quot;_blank&quot; id=&quot;uric&quot;&gt;hits the nail on the head&lt;/a&gt; regarding what&#039;s at stake here:&lt;br id=&quot;mtl7&quot; /&gt; &lt;br id=&quot;mtl70&quot; /&gt; &amp;quot;With more than 550 third-party applications available at launch, Apple&#039;s new mini marketplace means that for the first time since the social-application craze started more than a year ago, the hottest new trend has nothing to do with Web-based networks.&amp;quot;&lt;br id=&quot;lca3&quot; /&gt;  &lt;br id=&quot;lca30&quot; /&gt; That is, Facebook&#039;s own platform has been wildly successful to-date, but the company would do well to do everything its its power to prevent developers from jumping ship. In fact it is arguable that Facebook&#039;s army of platform developers are as much responsible for the company&#039;s success as anyone on the official payroll. Recent high-profile spats with Slide&#039;s TopFriends application likely &lt;a href=&quot;http://www.techcrunch.com/2008/06/26/did-facebook-shut-down-slides-top-friends-how-very-myspace-of-them/&quot; title=&quot;haven&#039;t helped&quot; target=&quot;_blank&quot; id=&quot;p9u_&quot;&gt;haven&#039;t helped&lt;/a&gt; matters, either. Not to mention the more clear path to advertising revenue (a challenge that Facebook is still very much working on) and profitability generally (small time developers for Facebook are having a hard time making money these days) that the iPhone currently enjoys.&lt;br id=&quot;yh_d&quot; /&gt; &lt;br id=&quot;yh_d0&quot; /&gt; The solution to these problems would obviously be to find a way to port Facebook applications over to the iPhone platform, meaning that, for example, Facebook would release new code that would allow developers writing for Facebook&#039;s platform to also sell those apps as stand-alone offerings in the iPhone App Store. These hybrid apps would run on Facebook&#039;s data and/or even possibly interact or sync with Facebook&#039;s own iPhone app, and it&#039;s anyone&#039;s guess how profits would be divided up, but as outlined here this scheme would have the benefit of giving developers a foothold in both realms -- and keeping them happy in the process.&lt;br id=&quot;k7an&quot; /&gt; &lt;br id=&quot;k7an0&quot; /&gt; This is a prediction that at F8 (July 23rd) Facebook will announce changes to the Facebook platform that will enable current (and future) Facebook applications to be offered in the iPhone App Store -- apps that will run on Facebook data. Now, this is a hard prediction to bet on, as well as an equally hard prediction to judge. So, to be clear, in making a decision we will be looking at only one factor. Whatever Facebook announces, the following one condition must be met in order to trigger favorable judgement of the prediction: it must be possible to purchase an application in the iPhone App Store that runs on Facebook data. &lt;br id=&quot;qr:e&quot; /&gt; &lt;br id=&quot;qr:e0&quot; /&gt; What does &amp;quot;runs on Facebook data&amp;quot; mean?&lt;br id=&quot;n1gz&quot; /&gt; &lt;br id=&quot;n1gz0&quot; /&gt; From a technical perspective this simply means that it must be possible to develop an application using the Apple iPhone SDK while simultaneously using FQL (Facebook Query Language) to pull data out of Facebook, and FBML (Facebook Markup Language) to hook into Facebook integration points, such as the Profile or News Feed. Facebook needs to at least announce that this will be made this possible, and in the case that it does, the prediction will be judged favorably.&lt;/p&gt;
</description>
 <comments>http://www.theindustrystandard.com/predictions/facebook-announces-iphone-application-platform-f8#comments</comments>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/3565">App Store</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/833">co:Facebook</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.theindustrystandard.com/taxonomy/term/5667">Software &amp;amp; Web</category>
 <pubDate>Mon, 14 Jul 2008 19:39:42 -0700</pubDate>
 <dc:creator>The Standard</dc:creator>
 <guid isPermaLink="false">109655 at http://www.theindustrystandard.com</guid>
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