"We've got a couple of top members in Congress in both those committees that are very privacy-oriented and have some concerns about targeting of any type even if it's anonymous. We need to overcome that through education; there is no harm, but there's huge benefit. How many thousands of jobs does this industry create in your district or your state?

We're branching out a little bit. The judiciary committees care about this specifically. We supported Senator Leahy's bill that came out of the Senate Judiciary, which was an enforcement bill on spyware. So they care, we're getting them engaged and showing them we can work with them on legislation. It may not be groundbreaking stuff...but we can work with them and help them pass positive pieces of legislation."

– Mike Zaneis, VP Public Policy for the Interactive Advertising Bureau, ClickZ, "Questions for IAB VP Public Policy Mike Zaneis"