Do you borrow your spouse's iPhone only to discover each time that you can't find the app you're looking for because several pages of new applications have been added? Do you receive regular notifications throughout the day from your significant other with links to posts from Pinch Media, showing you new applications like TimmyMe, an app that lets you find the nearest Tim Hortons? Do you find yourself cruising the iTunes store looking for the latest hot application?
If so, you may be married to or be an Appiphiliac. Michelle Maltais at the Los Angeles Times describes the slippery slope to becoming an Appiphiliac, from downloading any free app that sounds fun to hitting the hard stuff of the $10 and up apps.
Other phone developers, as well as the movie and recording industries who create content for phones should take note of the Appiphiliacs, because they demonstrate exactly how many people will spend money as long as the process to buy things is made easy and convenient, and the cost is set at a price point where users don't think twice about clicking the "buy" button. People like Maltais and my husband aren't the only ones with five pages of iPhone applications installed. Even as I write this, my husband is waving his iPhone at me showing me his latest install. More companies should take a cue from Apple and follow the same model, because it's certainly easier than trying to find pirated copies of anything from apps to media.
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